1	Datacasting Enhanced Television: The Next ITV Generation FirstView 2002 Wisconsin Educational Communications Board Linda Hanson, Director School Services
2	The Next Step in Engaging Students
3	Six “simple” steps Needs assessment (focus groups) Digital transmitter (WISC-DT in Madison) Datacasting gear (Skystream DBN-35 & zBand software Digital receiver (PC:zBand, B2C2 tuner card Teachers, students (5 classes in 3 Madison area schools--and a waiting list iTV content (design & production)
4	Partnerships: Who else helped? ECB agency-wide team: Management, Education, IS, Engineering, Administration Production partner: Center for Educational Resources Additional video: WHA-TV Madison Digitizing: WHA, local vendor, & in-house Academic subject matter experts School recruitment: SWECS
5	What do schools need to receive? Not much! Computer (700 MHz) DTV Tuner card (about $300) Antenna Duct tape
6	iTV Program Guide User-friendly context Select desired program Program automatically starts up
7	Investigating Wisconsin History--Enhanced Designed for fourth-graders Focused on Wisconsin studies Video program and interactive enhancements based on Wisconsin Model Academic Standards
8	Wisconsin history enhancements Video timeline Guided inquiry tours of media 40 minutes of full-screen video Clue library for your own tours Teacher guide Tips for classroom use Academic standards listed
9	Student reactions It can be a TV, a tape, a picture and a map all at one time I could picture things in my mind You could pause & talk about what you’re learning You had lots of ways to learn, not just one It made you want to learn
10	Teacher feedback Can we keep it? On more computers at once Helps different learning styles More prompting Add assessments Make age-appropriate Don’t jump from videos quickly
11	Hand in Hand: This for That Designed for 2nd/3rd graders Focused on social studies Video and enhancements based on national standards First of 12-part series available as both linear and interactive television
12	Hand in Hand enhancements Explore origins, use of artifacts Link to related Web sites Virtual video visits Practice skill of flowcharting Glossary Teacher guide
13	More teacher reactions Students were super attentive & focused for the starting and stopping. Liked multiple ways of presenting - helpful for different learners. Liked controlling where you go and having activities to break up the video. Put more words on the screen to help the more visual learners.
14	Lessons learned: Content Teacher materials (guides, lesson plans, background information). Guided activities for students. Multimedia resources for students (maps, photos, source documents, virtual tours, etc) Link to Web for even more resources. Other languages/closed-captioning.
15	Lessons learned: Production Think DVD-ROM (for this platform) Compatibility - first and always Focus on one platform at first To m2p or not m2p? MPEG issues Start with what you know - html, tools, etc. Count on Murphy’s law corollary: “Nothing will work right the first time”
16	Lessons learned: Datacasting Antenna placement is key/test sites first 700 Kb/s avg. speed of opportunistic data (Delivers a cd-rom in 2 1/2 hours) More bandwidth (i.e. 15.2 Mb/s around sdtv signal) & cd-rom sent in about 10 minutes Process adds 50% more to data sent Resending/back-channel helps if errors Remember: Mb is speed; MB is size
17	More uses of datacasting Near-video on demand (episodes & clips) Deliver teacher guides, documents Interactive telecourses (mpeg-based) Sell & deliver CD-roms, DVDs to schools Send data for schools, corporate customers Send Web site--with mpeg video clips Send school content to other schools
18	Applying lessons to new content Think iTV, enhanced from day 1 Support student exploration, searching Assessment: give suggestions, “games” Accessibility: NCAM - www.dtvaccess.org Help screens, prompts for options User-friendly, integrated teacher guides More integration of narrative & interaction
19	More content-related issues Rights, rights, rights Producers, distributors Security/encryption software or formats Teacher training - moving from an ITV to an iTV world
20	Possible next steps Complete “Hand in Hand” ITV/iTV series Create more repurposed content? Datacast via own stations; decide on bandwidth allocation Datacast to school server; move iTV over school LAN to computer labs Test datacasts of on-demand video Enhance professional development series
21	Plenty of questions remain Convergence of iTV, on-demand video & digital asset management? Hard drive/disks vs. datacasts? Intentional focus on learning styles? Helping schools with testing issues? Sustainable business models? Sharing resources between stations? Ongoing forums for lessons learned?
22	More questions? Visit a datacast classroom via streaming video www.ecb.org/dtv/datacast901.htm Lhanson@ecb.state.wi.us